Interested in starting or furthering a career in digital content, communications and marketing? Read our Industry FAQ's below.

Q: What is digital content?

A: Digital content refers to any media that is created and distributed through digital channels, such as websites, social media, or mobile apps. This can include things like videos, photos, articles, podcasts, and more.

Anything that you can access online or through your phone or computer is digital content. It's a way for people to share information, ideas, and entertainment with each other in a digital format.

Q: What is digital marketing?

A: Digital marketing is the use of digital channels, such as websites, social media, email, search engines, and mobile apps, to promote products or services to potential customers.

Digital marketing is important because it helps businesses to reach a wider audience and spread the word about their brand.

Q. Why is content important in digital marketing?

A: Digital content is a critical part of digital marketing because it can connect and engage with your target audience in ways that traditional media can’t.

Digital marketers use different types of digital content, such as blogs, videos, images, social media posts, infographics, and more, to reach their target audience and achieve their marketing goals.

Q: What are some of the job titles I could have?

A: Digital marketing manager, content strategist, social media manager, content writer, SEO specialist, video content creator, digital copywriter, community manager, communications manager

Q: What are some of the independent avenues you can explore?

A: TikTok Influencer, YouTuber, Blogger, Podcast Creator, Instagram influencer, UGC Creator

Q: What is the typical progression path look like?

A: The digital marketing field offers many opportunities for aspiring digital creators to enter and progress in their careers. There is no “right” way to get started. You can start with an entry-level position in content creation, set up a freelance business or work on building your own platform and see where it leads you!

There are also many different areas within digital content, such as blogging, social media, video production, and graphic design, and individuals can choose to specialise in one or more of these areas as they progress in their career.

Additionally, those with a diverse educational background can also find a place in the industry, particularly if you studied writing, marketing, design or business.

Q: What skills will I gain?

A: Adobe Creative Suite: Premiere Pro, After Effects,
Copywriting, SEO, video production & editing, graphic design, analytics

Q: What is the average salary for this profession?

A: The average starting salary of a digital marketing role is £25,500 per annum in the UK, with more experienced workers making up to £47,500 per year.

*Figures according to

The average daily rate for a freelance marketer can range from £250-600, depending on marketing experience and what exactly it is that you offer.

*According to

Q: Industries this skillset could be used in?

A: Digital Marketing is an essential part of modern business operations, with most industries needing it to reach their target audience. There are digital marketing roles available from hospitality and tourism, healthcare, and education to fashion, e-commerce, food and beverage, entertainment and media + much more.

Q: What are some of the soft skills I could transfer?

A: Communication skills are a fundamental part of marketing, communicating to your audience to convey a clear and engaging message is essential.

Attention to detail, your work will be seen by many eyes and it's important to have accurate information to communicate effectively with your audiences.

Adaptability is key as the digital marketing landscape is fast changing with new platforms and tools emerging constantly.

Q: What is the landscape of digital marketing?

A: The digital marketing landscape refers to the different channels, platforms and marketing strategies that exist within the domain.

Websites - A website is the primary point of contact, acting as an information hub to engage and interact with your audience.

Social media platforms - Platforms such as Instagram, Twitter, Facebook, and LinkedIn, offer unique ways to build up brand awareness and engage with target audiences.

Email marketing - An effective way to communicate with your audience directly in their inbox, to send newsletters, promotions and personalised messages.

Search Engine Optimisation (SEO) - Through optimising web content, businesses can improve their search engine rankings and attract more organic engagement to their digital content.

Mobile marketing - Adapting marketing to mobile-responsive websites and advertising campaigns, businesses can reach a large audience on the go accessing the internet through their mobile devices.

Q: What are some of the in-demand roles in this landscape?


Social Media Coordinator - Manages a brand's social media communications, creates content and engages with followers.

*According to Glassdoor, October 2022.