What does a Digital Project Manager do?

A digital project manager is like the captain of a team that works on digital projects, such as building websites or developing apps.

They make sure everything runs smoothly by planning and organising the work, assigning tasks to team members, and keeping everyone on track. They also manage the project's budget, making sure things stay within the planned costs.

Throughout the project, they communicate with clients and team members, making sure everyone is on the same page and addressing any issues that come up. Their goal is to make sure the project is completed successfully and meets the client's needs.

What are some of the soft skills needed?

  • Strong communication skills
  • Leadership
  • Problem-solving
  • Adaptability
  • Time management
  • Negotiation

What about hard skills?

  • Proficiency in project management tools such as Trello, Microsoft Project, Asana
  • The ability to manage and create project budgets
  • The skill to identify potential risks and issues that might impact project success
  • Basic data analysis skills, such as familiarity with Microsoft Excel for data manipulation and analysis
  • Understanding of quality assurance processes and techniques to ensure that digital projects meet established standards
  • Ability to allocate resources effectively, including managing teams and assigning tasks

What is the typical progression pathway of a Digital Project Manager?

A digital project manager's career path often starts with entry-level jobs like project coordinator or assistant project manager, where they gain practical experience and learn the ins and outs of project management.

As they develop, they can take on project management responsibilities, managing small to medium-sized projects while building their stakeholder management, planning, and execution skills.

They can rise to senior project manager jobs with further training and experience, taking on bigger, more complicated projects, managing multidisciplinary teams, and applying project management best practices.

What are some possible entry points into this field?

You can pursue a degree in various fields, including:

  • Business
  • Marketing
  • IT Management
  • Computer Science
  • Media and Communications
  • Web development or design

Having prior work experience in resource management, expense control, and personnel management provides a competitive advantage when entering this field. Seek opportunities in supportive roles like administration, coordination, and scheduling.

What is the starting salary for this profession?

Starting salaries for project managers are between £20,000 and £35,000, depending on the sector. Experienced project managers can earn between £40,000 and £80,000, depending on the sector.*

Which top industries are hiring Digital Project Managers right now?

  • Technology
  • Financial services
  • Retail
  • Media and entertainment
  • Healthcare

*Figures sourced from Prospects.