Creativity Works: Digital Content 

Learn the key skills you need to create compelling visual content for audiences with this free 6-week intensive summer course

Creativity Works: Digital Content was a brand new intensive training course teaching everything from video editing and production, to strategic planning and compelling writing skills, to get you ready for a career in digital content creation.

This part-time course has a jam-packed curriculum run by some of the biggest names in freelance and in-house marketing to enable Londoners aged 18-30 to learn the skills, tools, and industry secrets as you build your network and land a role working in any one of the many avenues of digital marketing – one of the UK's fastest growing, in-demand creative digital sectors.

Over six weeks participants learned everything to know about digital content – with instructive and collaborative workshops in capturing and editing visuals, mapping your audiences, creating content designed for different platforms, and scheduling, testing, and evaluating your results among more curriculum highlights.

The course curriculum featured guest lectures, masterclasses, technical skills-based workshops, inspirational vox-pop industry talks, plus the chance to respond to a real-life brief as you experience the day-in-the-life of a content creator for an established brand.

Stream the shorts from CW: DC class of 2023

  • Course benefits

    • The course takes place 20 June – 27 July 2023
    • A combination of online and in-person sessions located at our Hackney space, the Good Growth Hub
    • Sessions take place 3-days a week, Tuesday – Thursday, 10am – 2:30pm, with the occasional evening session ending at 4.30pm
    • A New Direction's team of friendly facilitators will guide you throughout the course, supporting any access requirements and Qs you have along the way
    • A core curriculum with sessions run by V&A East, Digi Fairy, It's Nice That + more
    • You'll get access to a MacBook pro and use of Abode suite throughout the duration of the course
    • You'll receive a £200 bursary to cover your travel/ subsistence costs
    • Once you finish the course, you will receive a certificate and join a network of Creativity Works peers who access year-round exclusive invites to private industry events for free, such as Vogue symposiums, The Podcast Show, the UKMVAs + more
    • You'll receive a guaranteed interview.
  • Course curriculum

    • 101 to digital content landscape + roles w/Digi Fairy
    • Ideation – How to get started w/ Almass Badat (Dialled In)
    • Brief Launch w/ V&A East
    • Imposter Syndrome w/ Kei Maye
    • Storytelling w/ Bianca Manu
    • Onboarding a story onto different formats – short form, long form, events
    • Copy for different platforms w/ It’s Nice That
    • Visuals for different platforms w/ It’s Nice That
    • The Essentials! different types of production prep w/ Archie Johnston Stewart
    • Video Editing – Premier Pro w/ Rosie Taylor (Blackshuck Films) & Chantal Adams (NTS)
    • Short form documentary production w/ Jon Eastman
    • Understanding Audiences – Who are they and how to build w/ Morning Studio
    • Colour grading w/ Thierry Phung (NTS)
    • Working with brands in the digital space as a brand Vs an individual w/ Robyn Kasozi (V&A East)
    • Analytics & Engagement w/ Digi Fairy
  • Key dates

    • Application deadline: 21 May 2023
    • Interview Selection day: 31 May 2023
    • Course days: Tues – Thursday (3-days a week)
    • Course times: 10am – 2.30pm (with the occasional session ending at 4.30pm)
    • Course dates: 20 June – 27 July 2023
  • Who's involved?

    Mayor-of-London-logo-TRANSPARENT.pngSkills_For_Life_Logo_Black_RGB.pngCW Funder logo lockup.png

    Creativity Works is a Mayor's Fund for London programme.

    Delivered as part of The Skills Bootcamps for Londoners which aims to help Londoners aged 19+ to progress in work by giving them access to in-demand skills training and a guaranteed interview for a more sustainable, higher-skilled job and higher wages over time.

    Supported by Citi Foundation and the Greater London Authority (GLA). Delivered by A New Direction.

    Good Growth Hub logo thumbnail.png

    This programme takes place at the Good Growth Hub – a creative careers hub in East London run by A New Direction.

  • Programme
    Creativity Works
  • Dates

    20 June – 27 July 2023

  • Eligibility

    London, Aged 18-24

  • Number of Places

    25 placements

Course participants