I began developing my business idea while helping my mother care for my Nana and attending university, where I brainstormed concepts on Pinterest boards and crafted imaginary sales pitches.
Fashion has always been my passion, particularly in self-made and street fashion. Initially, I saw my desire to pursue this path as a distraction from what I thought was a more “useful” career. Growing up, I felt discouraged from pursuing fashion, believing I needed a role that directly contributed to helping others or changing the world. However, I now realise that I can fulfill my dream career in fashion while enjoying the creative process and using my success to give back to others.
Currently, I am in the ideation stage with my brand, which is still developing. I have been experimenting with print-on-demand services, recognising the need for more practice and time to refine my skills. As I build my career in my current semi-corporate role, I aim to make valuable connections and learn from others in the industry.
I started with accessories as my entry point into the fashion world, discovering that print-on-demand services allow me to create intriguing designs. I aim to create accessories, dresses, and maybe other clothes in the future, focusing on handmade fashion items featuring vibrant colours, captivating textile images, and sparkling illustrations. For my initial design ideas, I plan to digitally design each item and collaborate with a British print-on-demand business, using materials sourced exclusively from the UK to contribute to the green economy. In the future, I aspire to return to Ghana or another part of Africa to fully establish my brand and oversee production there, connecting my heritage with my entrepreneurial vision.
I aim to expand my social media presence and explore opportunities to sell products on my website and various digital fashion outlets. I am determined to make a positive impact in the fashion industry while learning how to leverage reels and videos to create engaging and promotional digital content.
In addition to fashion, I enjoy curating music playlists and using social media to research for fashion content and general content. I am open to all the possibilities that lie ahead and trust that I am on the right path to turn my ideas into reality.
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